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2025 Court Redesign

In Spring 2024, I led the redesign of Ohio State basketball court. Working directly with athletic director Ross Bjork, the goal was clear. Create a court that fans would never confuse for a court they’ve seen before. This court was meant to represent a new era of Ohio State basketball, separate from the design that had only seen minor tweaks since 2014. Through multiple rounds of concept work and feedback from key stakeholders, we decided on a gray stained hardwood floor, and a first of it’s kind interchangable midcourt logo to provide flexibility for the program to further integrate throwback marketing campaigns into the gameday experience. Once the design was finalized, I collaborated with the social and digital team to create a dynamic social media rollout, including a digital campaign showcasing the history of our courts, allowing fans to engage and vote on their favorite designs leading up to the official release on May 13, 2025.